SK-II ANNOUNCES MERCEDES-BENZ FASHION WEEK PARTNERSHIP Procter & Gamble’s Prestige skincare line, SK-II, is proud to be the preferred skincare sponsor of this season’s Mercedes-Benz Fashion Week at Lincoln Center. SK-II will invite all Fashion Week attendees to their pop-up activation in the Event Lobby to experience the Beauty Imaging System™ and identify their skin’s visible age. The Beauty Imaging System is the latest breakthrough in beauty innovation. This unique analysis device reads the skin’s visible age to help determine a SK-II product ritual designed exclusively for an individual’s skin concerns. It works by capturing close-up images of the face using a digital camera and then analyzes the images based on the five dimensions of crystal clear, ageless skin: Texture Refinement, Firmness Power, Wrinkle Resilience, Radiance and Tone. Used over time, SK-II users can track their improvement and how their skin fares with consistency in their ritual. In addition to the Beauty Imaging System, SK-II will showcase the brand’s rich history and ‘Secret Key’ ingredient found in all of the products. When a scientist paid a visit to a Sake Brewery in Kobe 30 years ago, he was surprised to discover that the brewery workers had extraordinary hands—soft and youthful Even an elderly man with pronounced wrinkles on his face possessed the silky smooth hands of a young man. This remarkable observation prompted the scientist to share his findings to conduct a series of experiments, in due course discovering a clear, nutrient-rich liquid could be extracted at the peak of the yeast fermentation process. This phenomenon only occurred with one particular variety of yeast. Intensive scientific research followed to access the precise conditions required to yield the liquid’s optimal potency, which had the power to help restore the natural rhythm of skin’s outer layer to its 28 day cycle to promote, clearer, softer, smoother skin. Thus was PiteraTM conceived, the ‘secret key’ to restoring and maintaining skin’s original balance, natural rhythm and inherent beauty. Pitera, one of nature’s purest sources of skin renewal, is only sourced from one place in the world and is still produced today by the same process as it was made 30 years ago. This singular blend of vitamins, amino acids, minerals, and organic acids allows the skin’s natural surface rejuvenation process to function at its prime. Since then, SK-II with Pitera has become a special secret shared by celebrities such as Cate Blanchett and women around the world, transforming skin to crystal clarity for the last 30 years. Available in multiple markets across the globe, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the iconic Facial Treatment Essence and Facial Treatment Mask.